Imagine there’s a Creative Director named Gene Albamonte. Picture him. Let’s say he’s been activating some big ideas at Verizon. And leading Verizon’s Brand Voice team. Now picture Gene’s past, where he worked on brands like the Department of Health, Comcast and Planet Fitness. And small brands like Apex Pest Control. And lots of funny things. The theater of your mind must be standing room only, as you imagine this so-called “Gene” having a head for strategy, too. Well, get ready, because you’re not going to believe this: there actually is a Gene. And I’m him.

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